Για να ξέρετε όταν πίνετε καφέ ποιόν χρηματοδοτείτε!
Here is Starbucks' CEO thanking his customers on
their business support to Israel.
A Thank you To All Starbucks Customers
Written by Howard Schultz ( Starbucks' CEO)
Tuesday, 11 July 2006
Dear Starbucks Customer,
First and foremost I want to thank you for making Starbucks the $6.4
billion global company it is today, with more than 90,000 employees, 9,700
stores, and 33 million weekly customers.
Every latte and macchiato you drink at Starbucks is a contribution
to the close alliance between the United States and Israel,
in fact it is - as I was assured when being
honoured with the "Israel 50th Anniversary Friend of Zion Tribute Award" -
key to Israel's long-term PR success.
Your daily chocolate chips frappucino helps paying for student projects in North America and Israel,
presenting them with the badly needed Israeli perspective of the Intifada.
Starbucks, through the Jerusalem Fund of Aish HaTorah, an
international network of Jewish education centres, sponsors Israeli
military arms fairs in an effort to strengthen the special connection
between the American, European and Israeli defense industries and to
showcase the newest Israeli innovations in defense. As my contribution to
the fight against the global rise of anti-Semitism, the reason behind the
current conflict in the Middle-East, I help Aish HaTorah sponsoring the
website " honestreporting.com" and produce material informing of Israel's
side of the story.
Without you, my valued customer, I wouldn't be able to raise hundreds
of millions of dollars each year to support Israeli citizens from
terrorist attacks and keep reminding every Jew in America, to defend
Israel at any cost.
$5 billion per year from the US government are no way
near enough to pay for all the weaponry, bulldozers and security fences
needed to protect innocent Israeli citizens from anti-Semitic Muslim
terrorism. Corporate sponsorships are essential.
Having the bigger picture in mind, Starbucks have donated a store to
the US army to help in the "War on Terror". I cannot emphasise enough,
how vital the "War on Terror" is for the continued viability and
prospering of the Jewish State.
So next time you feel like chilling out at a Starbucks store, please
remember that with every cup you drink at Starbucks you are helping with
a noble cause.
Howard Schultz
Chairman & Chief Global Strategist
Starbucks Coffee Stores
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